Product Designer
at Justuno
at Justuno
So why was this the designer our customers wanted for pop ups, banners, and other relatively simple website content?
Working side by side with our clients for almost a decade informed us that they had an entire spectrum of needs; it's why they like Justuno - they have the flexibility to stay ahead of trends in the ecommerce space with an equally flexible tool. Whether it's use cases or access to out-of-the-box css properties, our customers want it all - and want it easier. Thus, we started with the full suite of functionality in mind, then built in layers of validation, auditing, and other guardrails to aid less technical users.
"So much more than Canva, and we'll be with you every step of the process."
Our feedback tells us we have a wide range of people designing in our app, from Powerpoint users to professional designers. I collected notes from emails and other feedback from my time working with our account management department, and even traveled to host live workshops and feedback sessions, talking to real users as they navigated a hi-fo prototype. After a two day period, I had interviewed and observed agency account directors, marketing managers, professional designers, and small business owners.
From this feedback, we inferred the designer should be capable of building sophisticated web content for professional design teams, all while providing an easy path to responsive designs for our SMB user base and digital marketing agencies.
The sheer number of interaction points in a design studio require visual simplification, so we designed with a goal of sophistication and elegance in the interactions:
After observation of alpha groups, the loudest feedback was the studio requiring too much perceived effort to build their pop ups. After researching competitors with lighter design tools, I recreated our design studio into a "lite" version, building in helpful constraints and reducing overall cognitive load and maximizing time-to-value.
We realize our users need more active guidance, so we're building mini-settings to show when elements are added to a design, reducing cognitive load.
**At the time of writing, this update is on the product roadmap.
In addition to UI updates, the designs created in the studio are published to the website using a workflow builder. This required more configuration in the design settings, and thus more opportunities for oversight by the user. Design elements must be assigned to "advance to next workflow step" when clicked, and form fields used in a design had to be synced to marketing automation platforms upon subscription, just to name two examples.
In order to prevent this oversight, we built in an audits system. This system, examined design elements to ensure they were properly configured before the design could be published, and then used in workflow.
