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A fitness app that streamlines user goals & drives growth for the business.
2023-2024

A fitness app that streamlines user goals & drives growth for the business.

A re-conceptualization of the Renegade Fitness booking app, incorporating new features, improved design principles, and thoughtful points to convert casual users into paying members.
contributions
App design
Design Systems
Interaction Design
Product Design
Prototyping
User Experience
Systems thinking
Design thinking

The Problem

There is a lack of automation and personalization in our app: - routine users to run through inefficient flows to book repeat classes without the ability to save those preferences - no "waitlist" when a class is full. - Occasional/first time users must create an account and/or log in before booking a class, which may be increasing reactance and reducing bookings.

The Proposal

Create retention opportunities in the Renegade app by adding a waitlist feature, preferences, analytics, while retaining it's current visual aesthetic and UX. Additionally, allow non-members to book one time classes and "packs" before committing to creating an account, thus reducing a bottleneck in the membership funnel.
A fitness app that streamlines user goals & drives growth for the business.A fitness app that streamlines user goals & drives growth for the business.

Drawing from personal experiences with multiple fitness apps and exploring competing products, I was able to identify a few key features to dramatically improve efficiency in the main user flow of booking classes, both for existing members and new users trying out the app and gym: joining a waitlist for full classes, saving preferences for quick access to commonly booked classes, and letting non-members book classes without signing up for an account.

A fitness app that streamlines user goals & drives growth for the business.

Navigation

The navigation of the current app appeared to have some redundancy between the Home (upcoming classes) and the Classes pages, namely that they both show upcoming classes. I decided to use the home page as both personalized recommendations and insights for returning users, as well as a "new user" state which would show a feed of the upcoming available classes.

Waitlisting & Preferences

The most valuable missing feature from my own user journey was being able to join a waitlist for full classes. It's very common for members to cancel classes, and Renegade's current app does not have a feature to inform you if a spot opens up for your desired class. This forces you to check in multiple times on your own to see if a spot opens up...an easy win for any member-based gym.

The addition of preferences would allow for future iterations where users can see a list of available classes that match the criteria of previously booked classes, ultimately keeping users on track to meet their fitness goals.

A fitness app that streamlines user goals & drives growth for the business.

Core Experience: Reducing friction in the logged-out state

The current logged out state forces you to create an account before you view or book classes. The updated experience allows you to book classes, or view plans and one time passes before creating an account.

A fitness app that streamlines user goals & drives growth for the business.

This is a concept for an improved version of this app. I'm proud to say that it's currently in review by the business managers of this gym...🤞🤞

A fitness app that streamlines user goals & drives growth for the business.
Impact

Case Study Links

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Prototype