A mobile app for expecting & new moms to get holistic healthcare.

2022

A mobile app for expecting & new moms to get holistic healthcare.

This is a mobile app created to assist new and soon-to-be mothers with a full spectrum of care during and after pregnancy, including therapy, nutrition, doula care, lactation, and more. This was, personally, a very fulfilling project to design, taking user stories about what care families may need to safely and happily guide them to parenthood.

contributions

Design Systems

Interaction Design

Product Design

Prototyping

User Experience

Visual Design

App design

Design thinking

Systems thinking

The Problem

At the point I was brought into the project, the founders and a product leader had low-fi wireframes, well-defined user stories, and a user journey they wanted to convey through the UX. They needed a designer to create a hi-fidelity prototype of the top three key elements of the user journey to present to investors to fund the creation and launch of the app.

The Proposal

Build a high fidelity prototype that brings the entire care team and knowledge base directly to clients (pre-natal moms). Do this using the wireframes, user journey notes, UI inspiration, and other documentation to create an experience that will convey the concept of the app to potential investors.

Exploration

After creating a very basic UI framework based on scheduling, upselling services, and surveying the user, the product leads wanted to focus on UX writing and how it fit into the visual hierarchy. Consistent feedback from stakeholders was to present paths to dive deeper into content, without presenting it all up front.

Interactions

The main interaction points focused on the three main "journeys":

1.) Events - Signed up for care team, baby has arrived, etc.
2.) Visits - in-person/online, scheduling, type of visit, etc.
3.) Learning - quick lessons, case studies, erc.

These events should be presented alongside "inactive", "active", and "done" states. Additionally, cross-selling and upselling services should be weaved throughout these events to further engage users.

Home page

Meant to be a central hub for the main app interactions, the main content section contains the user's upcoming schedule. Dynamic surveys are placed as a top level visual prompt based on the estimated time in their pregnancy. Finally, prompts to read information in the learning center are nested within the schedule feed.

Impact

I was responsible for building a design system and components used in the design.

Case Study Links

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View the prototype